Given the significant growth in outbound tourism from China (it now ranks No. 3 in the top ten tourism spenders internationally), I often wonder how we'd cope if thousands of Chinese visitors actually decided to holiday here? What do we really know about them and how would we go about meeting their needs?
So I was interested in a recent initiative between the French hotel group, Louvre Hotels and the Chinese hotel company, Jin Jiang Hotels. Simply put, Chinese visitors will feel more at home in France, while French visitors will be better understood in China. For example, for each of the Louvre hotels participating in the partnership -
- They will be equipped with Chinese-language brochures and signs
- Telephone assistance for guests will be available in Chinese
- The breakfast buffet will include Chinese foods and dishes
- Green tea will be available in hotel rooms
- Hotel room televisions will offer access to Chinese channels
Likewise, the Jin Jiang Inn hotels participating in this partnership will offer breakfast buffets that include French products, brochures in French and telephone assistance in French, among other services. An eight week exhange programme has been set up in China and France to enable hotel employees understand their foreign guests a little better. I wonder if we could do something similar here? What do you think?
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