I can't remember if I ever saw a hotel company's name on a golfer's cap, but the Jumeirah brand is getting plenty of global coverage as Rory McIlroy continues to move up the official Golf World Rankings (now 17th). His victory earlier this year in the Dubai Desert Classic and his exploits at the US Masters in Augusta last week-end are getting the media excited. No doubt other hospitality companies are watching this partnership with interest to see how it evolves and develops.
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