Travelodge, the budget hotel chain, is putting down a marker with its upcoming promotion! At 06.00 on April 23th it is selling 50,000 rooms at £9 and 100,000 rooms at £19 across its 367 UK hotels. It is also offering hundreds of rooms at €10 at its three Spanish properties in Barcelona and Madrid. I know times are tough at the moment, but the hotel industry internationally is undergoing a radical transformation. Hotels are becoming increasingly polarised between low cost and luxury and those properties which don't fit either of these categories will find it more difficult to compete. In the long run, hotels will either be very cheap or very expensive and of course, the cheaper ones will get dearer. Just look at what's happening in the airline sector. So take advantage of the bargains. They will not last!
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