In New Zealand, the Prime Minister John Key is also the 'Minister of Tourism'. Here, we are going in the opposite direction. As our tourism numbers continue to decline (down 15.1% in June '09 compared to June '08), the An Bord Snip Nua Report suggests that the Department of Arts, Sport & Tourism should be discontinued and that tourism activites 'could transfer' to the Department of Enterprise, Trade & Employment. In effect, it is saying that tourism is really not that important. No prizes for guessing which country is likely to have a more successful tourism economy in future years!
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