On September 27th, the UNWTO will celebrate its 32nd World Tourism Day. This date was chosen to coincide with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on 27 September 1970. Its main purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic values. The day also provides an opportunity to highlight to government the major contribution the sector makes to our economy.
From an Irish perspective, I've been searching to see at what events are happening here to celebrate the day, but unfortunately, I can't find anything. But that's not the case elsewhere. For example, in Valencia, the Tourism Foundation is preparing a range of offers for all those tourists who find themselves in the city on September 27th. These include
- 20% off a range of attractions
- free entry to the municipal museums
- guided city walks, followed by a glass of Valencian horchata for just €5
- free breakfast in selected hotels to guests to check in the previous day
- 2 for 1 spa offers
Now I know that Culture Night in Ireland on September 23nd is a superb event, with lots happening across the country. And of course we celebrate Arthur's Day the day before. With World Tourism Day falling on the 27th, I think that much of the infrastructure required to host a National Tourism Week is already in place. What do you think?
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