In an introduction to Ireland, the Best Loved Hotels 2009 edition states that 'beautiful as Ireland is, it is the Irish people, their character and history, that leave an indelible mark on your memory'. Tourism Ireland is keen to ensure that its brand promise is delivered on. Last week, it launched a Shine campaign to remind us that we all have a role to play. A simple message that is often forgotton!
1 comment:
Hi Raymond
Well done on raising awareness of the Shine campaign - the video is very clear and concise.
Weldon Mather
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